Planet Farms firmly believes in the power scientific research can have in shaping humanity and in our responsibility as individuals and companies in taking care of others as a necessary part of building thriving communities.
In 2023 Planet Farms has decided to renew its support for Fondazione Veronesi and its Pink is Good project in the fight against cancers typically affecting women. To demonstrate our commitment, alongside illuminating our farm in Cavenago di Brianza in pink for the months of October and November, we launched a new limited edition product: the Baby Iceberg.
Several members of the Planet Farms family have benefitted immensely from oncological research, thanks to which they are still with us today. We are incredibly grateful to the scientific community for this gift and are continually motivated in carrying our own work and caring for others.
Therefore, once again this year, we joined forces with Fondazione Veronesi in the fight against female cancers. We believe actions speak louder than words: in addition to our donation, we supported the Pink is Good project and its message of prevention by both illuminating our Cavenago di Brianza farm in pink for the months of October and November and by launching a new limited edition product, our Baby Iceberg!
Baby Iceberg is a delicious lettuce with unparalleled crunch and flavour, even by Planet Farms' standards, with an unmissable pink packaging featuring the Pink is Good ribbon and the Fondazione Veronesi logo.
If you want to learn more about Pink is Good and make a contribution to the project, visit the Fondazione Veronesi website. Together we can achieve greatness!